Bruce Freeman is co-author of a start-up action guide for women: Birthing the Elephant: the woman’s go-for-it! guide to overcoming the big challenges of launching a business (Penguin Random House.) Part portable success coach, part strategic advice for managing the launch cycle of a business start-up, Birthing the Elephant takes women — and men! == step by step through the first 22 months of a new venture, showing them smart moves to make and pitfalls to avoid.
Surviving the ups and downs of starting a small business takes more than a great product or marketing idea. It means tackling a host of challenges — from giving up a paycheck to mastering social media and other unfamiliar skills. While other guides focus only on business plans or networking, Birthing the Elephant addresses the emotional realities of launching a start-up, especially in a tough economy.
Birthing the Elephant features practical how-to advice and success stories from a range of entrepreneurs, including Bobbi Brown, the cosmetics mogul. It offers a step-by-step road map for:
• lean launching in a tough economy
• substituting brains for bucks
• do-it-yourself marketing strategies
• shifting from employee to entrepreneur
• avoiding common cash-draining mistakes
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